We partnered with a leading retail brand to completely overhaul their online presence. The goal was to create a modern, high-performance e-commerce platform that could handle high traffic volumes during peak sales seasons while providing a seamless user experience across all devices.
The client's previous system was built on legacy infrastructure that was slow, difficult to maintain, and prone to crashes during traffic spikes. Mobile conversion rates were low due to poor responsiveness, and the checkout process was cumbersome, leading to high cart abandonment.
We designed and built a headless e-commerce architecture using React for the frontend and a robust Node.js API layer. This decoupled approach allowed for lightning-fast page loads and ultimate flexibility in UI design. We implemented a streamlined one-page checkout process and integrated advanced analytics to track user behavior.